Festival 411


The BIG What? is located at:
Pops Farm
675 Hobson Road,
Axton, VA 24054

GPS works well. You can also search for “Pops Farm” in Axton VA and google/apple maps will recognize the venue.


Tent camping (or hammock camping) is encouraged and included in the ticket price. General admission camping will require a short walk from the parking area. Please camp in designated areas only. Personal campfires are strictly prohibited. Wooded campsites are claimed on a first-come first-serve basis. Please come fully prepared for an outdoor summer environment with hot days and cool nights. Check below for a list of what to bring.


General Parking is free and included in the ticket price. Please carpool with as many people as possible to help us make room for everyone and limit our carbon footprint.


Buy Car Camping Pass

This is a pass for your vehicle only and does not include a ticket to the event. This pass grants access for 1 vehicle to a reserved car camping area where you will be allotted a standard 10×18 camping space to set up camp next to your car. Small campers/popups that fit within these general measurements will be permitted with a car camping pass.


Buy RV Camping Pass

All RVs on site will require an RV CAMPING PASS. This applies to all ticket holders including VIPs. This is a pass for your RV only and does not include a ticket to the event. Only 1 pass needed per RV (the cost can be shared by all passengers in the RV). This pass grants access to the RV camping area where you will be permitted to use a small generator and set up a campsite next to your RV. Please note: we do not provide any septic, water or power hook ups. Any questions please contact: thebigwhatnc@gmail.com


Kids 12 and under are $20 each at the gate. Please Note: a Parent or Legal Guardian must accompany anyone under 18 at all times. While we do welcome families with children, please keep in mind we do not provide a daycare service and The Big What? is generally a party meant for adults. An outdoor summer festival is not always a great environment for young children and babies. Please use your best judgment when deciding to bring the kids or not. If you do, please look after them at all times and use extra caution with them in the heat and after dark. We also suggest ear plugs for your kids’ ears (and yours!)


Each VIP ticket includes a souvenir laminate, reserved car camping in a prime location, access to a reserved viewing area in front of the stage, access to private bathrooms with flushing toilets and sinks, access to shower trailer, 1 hot meal each night plus access to refreshments during the day, and a free download of each Big Something set from bandcamp


The Big What? does not open until NOON on Thursday 8/4. Please do not arrive early. You will not be able to park and wait in line. Also please do not attempt to arrive on any day prior to the festival. 


Thursday: Noon – 10 pm
Friday: 9 am – 10 pm
Saturday: 9 am – 10 pm

Sunday: Please depart festival grounds by Noon.


Tickets will be available at the gate as follows (includes $10 gate surcharge)
Please note ticketing service fees still apply

Thursday Arrival (3 day pass): $160
Friday Arrival (2 day pass): $140

Thursday Single Day: $70
Friday Single Day: $85
Saturday Single Day: $85

Car Camping: $70
RV Camping: $110




All volunteer positions will be filled in advance. We do NOT accept walk-up volunteers. Even if you have volunteered in the past, please do not arrive and assume you will be able to volunteer if you have not already made specific arrangements with our volunteer coordinator this year. Thanks for your cooperation and understanding. If you would like to volunteer please email thebigwhatnc@gmail.com


PLEASE NO FIREWORKS. Anyone found using fireworks – big or small – of any kind will be asked to leave the festival without a refund. This is something we must strictly enforce for a number of different reasons. We can’t stress this enough! Thanks for your understanding. 


We love our animal friends, but we ask that you please leave them at home for this event. Please do not bring your dog or cat or squirrel on a leash or any other pet. We cannot make any exceptions. Any vehicle that arrives with a pet will not be allowed to enter the festival. Please make other arrangements for your animals while you are gone for the weekend. Thank you! 


There will be an ATM available on site. Please Note: Standard Fees apply. We also recommend bringing extra cash with you in case you need it!


PLEASE NOTE: Cell Phone Service is not great at the venue but can be accessed in certain areas.


We will have a great variety of food available on site. Feel free to prepare your own meals at your campsite as well. We’ll have free bottle filling stations for water in the festival viewing areas. Bring a reusable bottle! An excellent selection of craft beer and wine will be available near our stage areas. Valid photo identification is required to purchase adult beverages. You are allowed to bring your own food and non-alcoholic beverages into the music viewing areas, but you cannot bring your own alcohol.


Daily Grind – Coffee & Homemade Mini Donuts
Driftwood – Assorted Gourmet Festy Food, Vegetarian & Vegan options available
Fat Bean Taco – Tacos, Burritos, Bowls, Vegetarian & Vegan options available
Grumpy’s Homemade – Homemade Ice Cream & Pretzels
Virginia Vendor – Burgers, Fries, Nachos, Cheesesteaks


AlterNatives Boutique
Appalachian Belle
Buffalo Mountain Adventures, LLC
Hand Over Heals: Body Art
Liquid Fire Glass LLC
Local Apparel
Lost Girls Creations
Luna Sea Enchantments
Night Owl Creations and Gifts From The Earth
Squeezable Jam
Stone Groove Goods
That’s Mayan


Festival & Band Merchandise
Shower Trailer (Free for VIP, requires purchase of shower ticket for GA, available at merch)
Water Stations – bring refillable containers for free drinking water available on site

Bags of ICE for sale
Art Gallery, Live Painters, Flow Performance & Workshops


Help us bring The Big What? to life by participating in our audience “Theme Nights.” Decorations, Costumes, all things that GLOW, and self-expression are highly encouraged! Get creative and show us what you got!

Thursday 8/4
**Tie Dye Night**
a celebration of all things tie dye courtesy of Sammy Rae & The Friends

Friday 8/5
**Garden Party**
a celebration of flowers, plants and GREEN goodness

Saturday 8/6
**Safety First** (Day Time)
What fam safety meeting! Bring your safety gear

**Big Something Theme** (Night Time)
Dress as your favorite BS song or character


Please help us keep the festival grounds clean and beautiful. We’ll need your help with this! Hundreds of people camping, partying, eating, driving, using the bathroom and doing all the things we do makes for a real impact on our physical environment. Our goal is to minimize that impact in all the ways we can. First we ask that you CARPOOL CARPOOL CARPOOL! We can’t emphasize this enough. The less cars, the better!

Next make sure to Plan Ahead and Prepare! Pack it in, and pack it out – just like any camper on the Appalachian Trail is required to do. Be responsible for your materials and limit the packaging and trash you bring. Please take advantage of the water stations available on site – bring refillable containers and limit use of bottled water. Please also be conscious of your cigarette BUTTS – bring a small tin to store your butts in rather than toss them on the ground. We’ll have trash cans and recycling bins set up, but we want to see if you can leave no trace without using them! You’ve got it in you!

What does your footprint look like? Are you planning decorations for your camp or theme that could blow away or come apart? Keep the LNT philosophy in the back of your mind as you plan. We have faith in you! Lets work together to leave our land better off than we found it!


Photography is encouraged. On behalf of the artists please refrain from using flash photography near the stage. Please tag us when posting on social media – #thebigwhat @thebigwhat

HAVE FUN! But please respect the following rules:

– SAFETY FIRST! Participate at your own risk. Everyone will be required to sign a liability waiver upon entry

– NO swimming, fishing or entering the pond.

– NO unauthorized use of Golf Carts or ATVs

– NO firearms or weapons. Weapons of any kind are strictly prohibited. 

– NO fireworks

– NO illegal substances

– NO outside alcohol

– Underage drinking will not be tolerated

– Drinking and Driving will not be tolerated

– No glass or glass containers

– No charcoal grills

– No pets

– No drones

– No tents in the concert area(s). Camping chairs are permitted in the concert area, but tents are not. 

– Please RESPECT your fellow campers, BIG What staff, Pops Farm and our neighbors

– Festival staff reserves the right to remove anyone displaying inappropriate or disrespectful behavior from the festival grounds.

– Take care of yourself and your friends. Stay hydrated!


WHAT? … to bring

– Your Ticket(s) – printed or saved to your mobile device

– Valid Photo ID

– A friend … (or two!)

– Saved images of the digital schedule and venue map on your phone!

– Sunscreen!

– Refillable containers for water

– Food / Snacks

– Camping Gear / Sleeping Bag or Hammock

– Hammer for Tent Stakes

– Toilet Paper

– Extra Cash for Food, Drinks, Ice, Merch, or just in case you need it

– Reusable Plates and Utensils

– Camping Stove – propane only (NO Charcoal!)

– Ear Plugs (or ear covers for children)

– Spray Fan / Small Water Gun

– Cooler

– Flash Light / Headlamp

– Bug Spray / Clear Nail Polish for Chigger bites

– Bathing Suit, Shower shoes/sandals

– Bar Soap / Toothbrush etc.

– Something Warm to wear at night

– Extra pair of shoes and socks

– Umbrella or Poncho (just in case)

– Bubbles

– Glow Things / Light Up Toys

– Costumes / fashionable theme wear & accessories

– Decorations

– Body Paint

– Pen and Paper

– A Question mark on a stick or Funny Sign

– Fake Mustache

– Giant Sunglasses

– Pancake Mix

– Random acts of kindness

– An open mind and positive attitude